Meeting Cowgirl entrepreneurs where they are. See you in Fort Worth, in 2025!

  • Dream it.

    Learn from top marketing & business professionals how you can launch or take your business to the next level.

  • Build it.

    Connect with like-minded women that can inspire you!

  • Grow it.

    Access the inspirational National Cowgirl Hall of Fame & Museum with your registration!

BOSS MARES, INC. PARTNERS WITH FORT WORTH STOCK SHOW & RODEO TO PRESENT 2025 “LEAD THE HERD WORKSHOP”

With the goal to meet cowgirl entrepreneurs and business owners where they are already meeting, Boss Mares, Inc. will host the second “Lead the Herd” Workshop on January 18, 2025, during the Fort Worth Stock Show & Rodeo at the National Cowgirl Hall of Fame and Museum in Fort Worth, Texas. The one-day workshop will bring business and marketing expertise to attendees free of charge, all with the mission to give cowgirl entrepreneurs a leg up.

The inaugural Lead the Herd Workshop was held in 2024, assisting more than 100 attendees in learning marketing, legal and business acumen to aid in their own entreprenuerial work. Boss Mares, Inc. provides the workshops to celebrate the women who create Western lifestyle businesses and engage in entrepreneurial opportunities to provide a positive atmosphere for women to learn, connect, mentor, support and create a path to follow their business dreams.

Boss Mares, Inc. is excited to announce that rancher, and Oklahoma Agriculture Hall of Fame and National Cowgirl Hall of Fame inductee, Terry Stuart Forst is providing the keynote address. Head of the Stuart Ranch, which began in 1868 and continues today on more than 45,000 acres in Oklahoma, Stuart Forst is leading the charge to expand and adapt her family’s generational ranch to remain solvent and successful in the coming years. She brings a wealth of information about how to manage multiple ventures, how to evolve with the industry and how to continue elevating a brand, like her family’s 7S.

Held at the inspiring Cowgirl Hall of Fame and Museum, the workshop will include museum and Fort Worth Stock Show & Rodeo admission, lunch, and will feature sessions focused on legal aid, business planning, marketing and branding. Aspiring attendees can register for one of the only 100 seats at bossmaresinc.org, free of charge thanks to underwriting from the Delaplaine Family Foundation and Mindy’s Hope Foundation.

Registration will be required for the event to attend.

 

January 18, 2025
@National Cowgirl Hall of Fame & Museum Tentative start time of 10:30 a.m. - 3 p.m.

Meet the Speakers

  • Terry Stuart Forst

    Keynote Speaker

    A fifth generation Oklahoman, Terry Stuart Forst is the general manager of the Stuart Ranch—Oklahoma’s oldest ranch under continuous family ownership- which celebrated its 150th anniversary in 2018. With more than 40,000 acres spanning across parts of southeastern and southwestern Oklahoma, Forst has courageously faced the challenges of Oklahoma weather, changing markets and world events with eternal optimism and a deep faith. Visit https://stuartranch.com/.

  • Jodi Weishaar Hendrickson

    Marketing & Branding

    To discuss marketing and branding is ranch-raised, fashion-forward mother and founder of Fringe Scarves, Jodi Hendrickson. Raised on a cow-calf ranch in South Dakota, she and her family now call Texas home. She’s worked as the assistant marketing director at Equibrand, marketing manager at Western Horseman and publisher of Western Life Today, then launched Fringe Scarves in 2017. Her motto, “Stick your neck out and tie one on,” is about being brave, trying new things and living life’s adventure.

    fhttps://fringescarves.com/pages/about

  • Emily Landry

    Certified Public Accountant

    Speaking to attendees about accounting and tax considerations is Emily Landry, a certified public accountant and Partner in Whitley Penn’s  Fort Worth office. Emily joined the 2024 Lead the Herd in Arizona, guiding the attendees and fielding a variety of tax questions. She will talk through tax issues using her more than a dozen years of public accounting experience that has been focused on tax planning and consulting. She is the Tax Non-Profit Industry Leader for Whitley Penn and teaches continuing education on the topic.

  • Melanie Scharton

    Business Planning

    Entrepreneur and small business owner Melanie Scharton joins to share her 45 years of experience in the corporate world, where she has expertise in strategic selling processes, establishing effective sales systems and creating comprehensive business plans. In short, Melanie can take a vision to fruition with a successful plan to focus on sales and structure. Her deep understanding of sales and business development has made her a trusted advisor and leader in both established companies and startups navigating competitive markets. As a seasoned builder of organizations, Melanie has played a pivotal role in guiding businesses from their early stages to maturity, which will aid those attendees looking to kick-start or grow their business.